Acme Markets has added a new tactic to its playbook: Breakfast Blitz, a toasted oat cereal that will be packaged in three collectible boxes as part of a partnership with the Philadelphia Eagles.

Available exclusively at the Philadelphia-based Supervalu subsidiary's stores, the product is being billed as a "healthy cereal containing 10 vitamins and minerals."

The first in the series of three collector's edition boxes features the Eagles mascot, Swoop. Two other editions are slated to hit store shelves in the coming weeks, the identities of which were not revealed.

Ralston Foods is said to be producing the "Breakfast Blitz" for the Eagles and its key grocery chain sponsor Acme Markets, which operates 130 stores in Pennsylvania, New Jersey, Delaware and Maryland.