Publix Plots a Web-based Planogram Portal
Sept 4, 2008
Publix Super Markets is making sure its store maps can get in the
hands of everyone in the organization that needs them in a timely
manner, thanks to an upgrade of its planogram management and
distribution via Apollo Web Publisher from Information Resources,
Inc.
The Lakeland, Fla.-based grocer said it is integrating the tool
into its internal merchandising systems to serve as a companywide
portal for planogram information. The Apollo Web Publisher software
distributes planograms to stores for associates and reset teams.
The new Web-based tool will allow Publix to deliver the right
planogram to the right store, and improve its "speed to shelf" of
new items.
Publix said it will use Apollo Web Publisher to help with
compliance and in-store execution by gaining instant access to
targeted planograms, even in remote locations.
Chicago-based Information Resources, Inc. provides enterprise
market information solutions and services in the consumer packaged
goods, retail and healthcare industries.
Publix Plots a Web-based Planogram Portal
Sept 4, 2008
Publix Super Markets is making sure its store maps can get in the hands of everyone in the organization that needs them in a timely manner, thanks to an upgrade of its planogram management and distribution via Apollo Web Publisher from Information Resources, Inc.
The Lakeland, Fla.-based grocer said it is integrating the tool into its internal merchandising systems to serve as a companywide portal for planogram information. The Apollo Web Publisher software distributes planograms to stores for associates and reset teams. The new Web-based tool will allow Publix to deliver the right planogram to the right store, and improve its "speed to shelf" of new items.
Publix said it will use Apollo Web Publisher to help with compliance and in-store execution by gaining instant access to targeted planograms, even in remote locations.
Chicago-based Information Resources, Inc. provides enterprise market information solutions and services in the consumer packaged goods, retail and healthcare industries.