Produce for Kids (PFK) and PBS KIDS are teaming up for a second year to raise awareness among kids, parents, and teachers of the role fresh fruits and vegetables play in a healthy diet.

As part of PBS Kids' long term commitment to children's health, the partnership highlights the multi-faceted "Eat Smart for a Great Start" campaign, which focuses on school-based programs this fall and features a nationwide classroom contest; resources and tools for parents and educators; fun games and activities for kids; and a variety of regional events, celebrity appearances, and in-school promotions.

In-store promotions and local community events generated from the first year of the partnership will continue throughout the coming year at participating grocery stores. Now through October 31, participating produce suppliers and retailers -- including Carlisle, Pa.-based Giant Food Stores, King Soopers, Meijer, Price Chopper and Publix Super Markets -- will make a monetary donation for every fresh produce item purchased during the campaign. 

Donated funds will support PBS' efforts to provide educational content, resources and outreach materials to families and educators that promote healthy behaviors among kids.  Participating local PBS member stations will also raise awareness of the importance of eating fruits and vegetables through community events, character visits and other activities with participating grocery stores.
 
"Our fall campaign will make healthy eating a central topic of discussion and learning in classrooms and communities nationwide," said John Shuman, PFK president.
 
At the heart of the campaign is a contest for teachers that will seek to identify and reward original, innovative and creative classroom projects that encourage kids to eat more fresh fruits and vegetables.

For additional information, visit www.produceforkids.org.