The larger aim of the initiative is to make people aware of the advantages of local foods whenever available, say organizers.

"Atlantic Canadians increasingly understand that there are huge benefits to eating food that's been produced in our region," noted Bertha Campbell, a Kensington, P.E.I.-based member of Co-op Atlantic's board of directors, in the Miramichi, N.B. Leader. "We want to make it as easy as possible to make the Atlantic choice." Co-op Atlantic is a wholesale and services business owned by the region's over 75 co-op stores.

Some major positives: Eating food produced close to home supports area businesses that contribute to the local communities and economy, and reduces the distance items need to travel before reaching the plate.
During the first week of September, Atlantic Canadian co-op stores will actively promote products from the region, via special "Atlantic Produced" shelf tags. Various in-store educational events will take place on Thursday.