Private label consultancy Daymon Worldwide yesterday unveiled its redesigned corporate Web site (www.daymon.com), which was revamped to better serve people who work for, with, and at Daymon.

"The purpose of the new Daymon.com was not just to inform viewers about our company, but also to educate them about our industry," said Tim Davis, director, knowledge leadership at Daymon. "Our content and graphics change daily, so that whether you are looking for a career in the consumer products goods business, a partner to help you advance your private label program, or a proven expert in developing and staging consumer events, you have a reason to visit the site every day."

The new site includes details on each of the company's major businesses -- private label brokerage, design, and consumer events and demonstrations -- as well its capabilities and resources in areas such as marketing, consumer research and insights, category management, quality assurance, and corporate sustainability. Additionally, the site includes a comprehensive history of the 38-year-old company, and detailed information on course offerings at the renowned Daymon University.

Industry news is hand-selected from a range of news feeds and posted daily, and case studies with retailers and supplier partners, along with video commentary from associates, provide in-depth content. The Web site's list of career opportunities -- posted by position and by country -- has already seen strong traffic, according to Daymon.

Stamford, Conn.-based Daymon is an international company specializing in the sales and marketing of private label consumer products and consumer events expertise. It employs 16,000 associates in 211 offices across 22 countries.