 BUD BOWL MAKES RETURN VISIT TO TAMPA BAY TO DELIGHT OF GRIDIRON FANS
Pigskin Promotion Features Free Concerts by Snoop Dogg and 3 Doors Down
TAMPA, Fla. (Jan. 6, 2009) - While Joe Montana and Jerry Rice were leading the San Francisco 49ers to victory over the Cincinnati Bengals in pro football's big game in 1989, Bud Bowl was making headlines in the very first television commercials featuring a "battle of bottles" between Budweiser and Bud Light.
While its packaging changes, Bud Light will remain the same beer - great tasting and brewed with the same high-quality ingredients and brewing process.
"Bud Light's new look will reflect the key attributes of the brand we are touting in all our marketing - drinkability and refreshment," said Keith Levy, vice president of Marketing, Anheuser-Busch. "Drinkability offers a unique way to express a range of product benefits through a single term. It's that just right taste - not too heavy or light - that sets Bud Light apart from other light beers."
In a span of 20 years Bud Bowl has evolved to become a multifaceted promotion in stores, bars and restaurants as well as a series of local events, including major concerts in the big game's host cities.
Anheuser-Busch and its local beer distributors of the Tampa Bay area are hosting Bud Bowl 2009, Jan. 30 - 31, in advance of the professional football championship. While a number of gridiron parties will take place in Tampa and elsewhere, the marquee Bud Bowl block party will be one of the hottest tickets in town.
Bud Bowl will include the world famous Budweiser Clydesdales, Bud Light MXT and free live concerts at Channelside. Snoop Dogg and 3 Doors Down will entertain Bud Bowl fans on Jan. 30 and 31, respectively.
"Adult beer drinkers enjoy good times with friends and family with Bud Light, an American light lager, and Budweiser, the Great American Lager. This is especially the case in Florida, where consumers continue to call for our great beers," said John Miller, marketing director for Anheuser-Busch. "Bud Bowl is our way of thanking those loyal consumers for their ongoing support. These complimentary concerts featuring Snoop Dogg and 3 Doors Down will definitely be a highlight of the entertainment surrounding the big game."
Bud Bowl Block Party, One Night Stand Concert
On Jan. 30 and 31, Budweiser and Bud Light will stage two of the area's must-see "One Night Stand" concerts at Channelside, featuring Snoop Dogg and 3 Doors Down. To attend the concerts, adult consumers 21 and older must have invitations, which can be obtained through Budweiser promotions in area bars, clubs and restaurants and through radio station giveaways. There will be no tickets or invitations available to the block parties on those evenings. Gates will open each evening at 8 p.m.
"Budweiser and Bud Light are the best-selling beers in Florida, and we want to add to the fun of championship weekend by bringing popular entertainment to a unique block party atmosphere," Miller said. "Unlike other parties at the big game that are exclusive to VIPs, Bud Bowl is one of the few free events that is open to all adult consumers in the Tampa area. Our ‘One Night Stand' concerts will be among everyone's must-see events, plus we have a few other surprises for our special guests that will add to their enjoyment.
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