 IRI NAMES BUD LIGHT LIME TOP SELLING NEW PRODUCT IN CONVENIENCE CHANNEL FOR 2008
ST. LOUIS (Jan. 28, 2009) - Anheuser-Busch announced today that Bud Light Lime was named the top-selling new product in the convenience channel in 2008 by Information Resources, Inc. (IRI), the world's leading provider of consumer, shopper and retail market intelligence insights. Based on dollar sales for the 52 week period ending Dec. 28, 2008, of all new products introduced in the U.S. convenience channel for the year as tracked by IRI's AllScan™ Convenience Store Tracking service, Bud Light Lime was the number one selling new product across all categories. Sales of the product for the same time period in the combined convenience, food, drug store and mass channels, excluding Wal-Mart, were also exceptional.
"Bud Light Lime represents our commitment to offering choices for every lifestyle and drinking occasion, and to giving retailers the new products and packages that will satisfy their customers," said Don Johnson, vice president, national retail sales for Anheuser-Busch. "As the IRI results show, people really responded to the launch of this innovative new product. We're especially pleased that over 60 percent of Bud Light Lime volume is new to Anheuser-Busch, including 8 percent that comes from buyers new to the category."
Introduced in April 2008, Bud Light Lime is a refreshing beer with a splash of 100 percent natural lime flavor and all the superior drinkability of Bud Light. In 2009, Anheuser-Busch plans to build on the success of Bud Light Lime with the introduction of 18-pack bottles and 12- and 18-pack cans. The new packages will be available in stores beginning in mid-February.
"There are very few game changers in today's market, but Bud Light Lime definitely fits that category," said Thom Blischok, IRI president of Consulting and Innovation, one of the industry's foremost authorities on new products and new packaging trends in the consumer packaged goods, retail and healthcare industries. "Bud Light Lime was a result of inspirational thinking centered around the shopper and its success proves yet again the importance of innovation in reaching today's consumers."
After less than four months on the market, Anheuser-Busch's Budweiser American Ale also made IRI's top 20 list of new convenience store brands for 2008. Introduced in September 2008, Budweiser American Ale is an American-style amber ale that offers the perfect balance of malt and hop refreshment.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country's best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2008. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit http://www.anheuser-busch.com.
Information Resources, Inc. is the world's largest provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
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