MONDAY, APRIL 6, 2009
IN THE NEWS
Kirin, Diageo To Set Up JV For Japan Guinness Sales
(Monday, April 6, Dow Jones International News)
A Kirin Holdings Co. unit and Diageo PLC of the U.K. have agreed to set up a joint venture to broaden in Japan the distribution of Diageo products, including Guinness and Smirnoff Ice alcoholic beverages, the two companies said. The announcement follows an accord signed in November giving Kirin the right to import and sell Guinness in Japan from June 1, taking over from rival Sapporo Breweries Ltd. Non-Japanese alcoholic beverages imported or produced under license make up only a fraction of the domestic market. Increasing its offerings with Diageo's product lineup, Kirin aims to increase its domestic market share through "addressing the diversification of personal preferences within Japan's aging population," the Japanese drinksmaker said in a joint press release. Kirin Brewery Co. and Diageo will together establish Diageo Kirin Co. to open for business in June. It will be 51% owned by Diageo with Kirin holding 49%.
Honest Pints: Bill Fosters 16-oz. Brews
(Sunday, April 5, Associated Press)
Some Oregon legislators want the state to help ensure that Oregon's beer drinkers who order a pint get the full 16 ounces during these tough economic times. The "Honest Pint Act" is aimed at the practice of selling "pints" of beer in glasses, sometimes with thick bottoms, that can't hold the full liquid measure of a pint. The bill, which got a hearing Friday, would have state health inspectors on their regular rounds inspecting beer glasses for capacity. The Register-Guard newspaper in Eugene reports the extra review would entail a fee for an amount that has yet to be determined. But barkeeps who pass the test would be rewarded with a decal, to be displayed on a window or door, proclaiming their establishments to be purveyors of an "honest pint."
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